PDF Ebook E-Marketing: Theory and Application By Stephen Dann, Susan Dann

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E-Marketing: Theory and Application By Stephen Dann, Susan Dann

PDF Ebook E-Marketing: Theory and Application By Stephen Dann, Susan Dann

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Sales Rank: #4232706 in Books
Published on: 2011-02-15
Released on: 2011-02-15
Original language: English
Number of items: 1
Dimensions: 10.00" h x 1.00" w x 7.00" l, 2.46 pounds
Binding: Paperback
420 pages

Review
"The topics are organised in a clear and coherent way ... the author presents a comprehensive foundation of e-marketing and places special attention on the most recent developments in the Web 2.0 domain."--Jennifer Rowley, Professor of Marketing and Information Management, University of Wales, Bangor, UK

"The strength of the book is that it focuses on issued faced by e-commerce marketers and the applications of technology in contemporary marketing."--Alan Charlesworth, University of Sunderland, UK

About the Author
STEPHEN DANN is Senior Lecturer in Marketing at the Australian National University College of Business & Economics, Canberra, Australia. SUSAN DANN is now a freelance writer and consultant, having previously held many academic posts in Australia and served as Director of the Australian Marketing Institute.

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